So use it to gain more knowledge about your mailing list and try to reduce them for the next campaign.Īnd if you wish to do exactly that, then you are in luck at Pepipost. Your Email Bounces could tell you a lot more about your Email database and deliverability. Hence you need to keep those bounce-back rates low to improve your Email Deliverability. The email could not be delivered to the recipient mailbox due to some reason – which will be stated in the bounce code in the error message received on your server.Įvery Mailbox provider have their own SMTP bounce codes which state the reasons for the undelivered email.Ī high Email Bounce rate affects your deliverability in a negative way. When your sent Email is rejected by recipient mail server then, it gets bounced back to your server. Also, if you continue to mail them, it will bring down your IP reputation and Inboxing, affecting your overall Email Program.įig: That’s every frustrated Marketer meditating post bounces. Soon you come to the stark reality that your mailing list contains email ids that are not valid and cannot be mailed to. It is incredibly frustrating for a Marketer to go through the phenomenon called “Email Bounceback”. You check the logs for the Emails sent and you receive a bunch of confusing error codes from Mailbox providers stating why they could not deliver your Emails. The engagement column is showing increasing open rates and you are delighted!īut then you realize the column for “Bounces” is increasing as well and is showing red!Ī little digging deep and you come to the conclusion that these are the users who have not been delivered your Email due to some reasons. You created an attractive Email campaign and decide to send it to your mailing list for your Friday sale. So as a Brand Marketer, you did all the hard work to send your latest promotions to your email subscribers. We have tried to throw light on concepts which are as basic as What is Email Bounce Back to the reasons of Email Bounce and how can you avoid them! This article talks about one of the major issues which has been with us since the advent of emails – Email Bounce Back.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |